Apple iPhone 6s and 7 Models Were Best Selling Smartphones in 2016

Apple continues to sell iPhone 6s, but it's since been relegated to a support role behind the iPhone 7 in its smartphone lineup.

According to IHS Markit smartphone shipment database, which keeps a record of quarterly shipment data of more than 350 mobile devices, iPhone 7 was the best seller in fourth quarter of 2016.

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Samsung's flagship model, the Galaxy S7 Edge was in fifth place with around 25 million units shipped. The two devices have outperformed their immediate predecessors, the S6 and S6 Edge, with combined shipments in 2016 that were 10 million higher than the two prior models in 2015, said the report.

The flyer indicates that Galaxy S8 preorders will include a free Gear VR headset complete with the new remote Samsung announced at MWC (a $129.99 value), and a $100 Target gift card. Samsung's ability to drive the sales of older premium devices was impressive. Excluding the aforementioned S7 and S7 Edge, the remaining three models all belong to the mid-tier J series.

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"The company has seen shipment unit gains in the mid to low-tier segment, relative to 2015, due to growth in emerging markets", IHS Markit noted.

The iPhone 7 was the second most shipped a year ago with over 50 million units, and the iPhone 7 Plus came in third with over 25 million. Zooming in on the premium pricing tier, Huawei's P9 numbered among IHS Markit's top 5 most shipped smartphone models past year. In contrast to Huawei, OPPO's smartphone portoflio is much smaller and concentrated in China to a much greater degree.

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