Google Announces New Tools for Advertising Mobile Games

Google has announced a few changes to the Play Store, one of which means that listings for games will be promoted not based exclusively on the number of downloads.

This action demonstrates Google's ongoing enforcement policy against non-compliant apps, and calls upon developers to review their app listings and data collection practices, in order that they do not violate any of the new policies.

Everyone likes a sale; Moledina says in trials of strikethrough pricing, the conversion rating for installs increased from 3x to 20x.

"There are many cases where big games do not get the visibility and attention they deserve".

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Google Play director of product management Paul Bankhead said the search giant has altered an algorithm for its online store so that apps that people play for long-periods of time are more prominently displayed. According to the company, this will reward developers for quality, strong engagement and user retention.

For users, while you will eventually have to pay full price for an app or game, it could open the door to more content that you otherwise may not have considered because of the cost.

The developers will be allowed to list the regular price, with the strike through it, and with the promotional price below it.

Finally, Google is introducing editorial pages on Play.

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Google brought new developer tools yesterday to the Game Developer Conference in San Francisco that is created to help developers get noticed by more consumers, gain more downloads, better tracking of consumers, and of course make more money.

The report highlighted that it is unlikely that mobile Virtual Reality (VR) gaming in 2017 will replicate AR gaming's feat of 2016 since a quality mobile VR gaming experience generally requires a separate hardware purchase.

Google is known to make all sorts of changes where it sees fit, so that its users can be satisfied.

Targeting mobile users, the ad format seems similar to the occasional Google Doodle that lets us play lightweight games right in our browsers.

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