USA healthcare conglomerate Johnson & Johnson and JPMorgan Chase & Co suspended all digital advertising on Google's YouTube, over concerns that its ads may have appeared on channels that broadcast offensive videos, the United States companies said on Thursday.
Explaining their decision, a Marks & Spencer spokesperson said: "In order to ensure brand safety, we are pausing activity across Google platforms whilst the matter is worked through".
Though Google is reportedly assured advertisers to improve its efforts by outlining steps that it was ready to take ads appearing next to offensive materials, the advertisers expect zero risk.
He said Google had "heard from our advertisers loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content".
Verizon has launched an investigation, presumably to find out if any of its ads appeared over extremist content.
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"For this, we deeply apologize".
"We know that this is unacceptable to the advertisers and agencies who put their trust in us", he continued.
"Recently, we had a number of cases where brands' ads appeared on content that was not aligned with their values", Google's Chief Business Officer Philipp Schindler said in a more recent statement posted March 21.
The controversy surrounding Google and YouTube advertising and extremist content has spread across the pond. This includes removing ads more effectively from content that is attacking or harassing people based on their race, religion, gender or similar categories. They pulled their ads until proper action will be taken. That means not only is Google's video arm taking a hit, but it's broader network of web advertising is suffering, too, as companies are under the assumption that Google is incapable of policing neither YouTube videos nor third-party websites with its current blend of user flagging, human moderation, and algorithmic detection. However, many advertisers want to see more details on the new measures initiated by the company. "In addition, we'll soon be able to resolve these cases in less than a few hours".
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This could deal a heavy blow to Google, which is still an advertising company to a large extent.
Part of YouTube's appeal is its vast selection of videos.
In the wake of several European advertisers reportedly pulling their advertising for Alphabet Inc.'s (NASDAQ:GOOGL) YouTube in the last week, some US advertisers have come out and done the same. ISBA, a United Kingdom advertising association with over 400 corporate members, urged Google shortly thereafter to review its policies and withdraw any ad inventory it could not guarantee wouldn't appear next to offending material.
Charlie Nash is a reporter for Breitbart Tech.
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