Amazon picks off NFL Thursday Night from Twitter

Twitter, meanwhile might have a deeper wound to lick now that it has lost the chance to host the mega football event on its platform. And so much for Seahawks CB Richard Sherman's campaign to bargain away the Thursday games because of consequences to player health. According to The Wall Street Journal, the Prime Video operator was in talks with major sports leagues including the NFL, NBA, and MLB in hopes of securing rights to carry live games.

The league will see several broadcasting arrangements begin to expire in 2021, which will give them the opportunity to freshly negotiate more lucrative and varied deals. And as such, it actually seemed to work, judging from some of the numbers disclosed by the company.

Football fans looking to catch a Thursday night game will have another option this season: Amazon Prime.

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This won't be Amazon's first foray into football, having recently ordered a second season of All or Nothing, its docuseries following an NFL team throughout a full season.

Twitter's reach a year ago for the 10 games was an average of about 2.7 million users. The average simultaneous audience of that game was 243,000 viewers. The said API enables media houses and brands to set up their own native live streams on Twitter, without the need for partnerships.

"Since previous year, we have collaborated on over 40 live stream partnerships and we will continue to bring the best live content to our customers around the world".

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"For us, this is about starting to bring live sports to our Prime members all around the world", Jeff Blackburn, the company's head of business development and entertainment, told Recode. The move is undoubtedly a good tactic to get more people to Prime and generate increased sales for Amazon.

Imagine a digital content company paying for the exclusive rights to stream a show that is available at the exact same time not just on cable and satellite, but on broadcast television as well. It has previously explored getting rights for live-streaming the National Basketball Association, soccer and surfing leagues.

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