Baby Heels? 'That is disgusting'!

The firm offers six designs of high heels, with names including "Diva", "Swanky" and "Wild Child", all now priced at $9.99 (around £8).

Pee Wee Pumps, a USA footwear brand that makes shoes for infants, has come under fire promoting its soft shoes - and baby "high heels" - as "diva-defining", and for promoting images of babies dressed up in grown-up garb, BBC News reported Thursday.

Many parents are loving the new accessory, but some find the item that's meant to "be your daughter's first fashion statement" goes over the line. The shoes are created to fit infants up to 6 months of age, and feature names like "sassy" and "diva".

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The website describes them as "just like Mom's favourite pair of pumps only in a miniature size".

The brand recently came under fire after a United Kingdom -based watch group posted about the product.

"They look at it like you're sexualizing babies", Pee Wee Pumps founder Michelle Holbrook told Footwear News. Thanks in part to photos that are reminiscent of boudoir sessions, the company is getting flack for sexualizing babies.

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She continued to say that the intention was never to offend or upset anyone - so her hope is that people take a step back and get a good laugh from it. Some of them are dressed, others not so much.

"Do they [realize] that the reason heeled shoes are perceived as sexy is because the heel forces the wearer to walk with chest/buttocks out for balance and an exaggerated arch in the foot mimicking (apparently) feet during orgasm?" wrote one Facebook commenter in the group Let Clothes Be Clothes, which, to be fair, seems focused mostly on why clothes should be gender neutral.

The range of shoes, which features styles made from red satin and leopard-skin material, have repeatedly met mixed responses from Facebook users, said the BBC.

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