Google beta launches YouTube Go platform in India

The best answer I can think of is that YouTube sees this as a chance to establish a paying relationship with users who have always thought of the service as a place to get free entertainment.

Credit: YouTube TVSince the coverage is all early impressions rather than full reviews, take what you read with a grain of salt. If you live in New York, Los Angeles, the San Francisco Bay area, Philadelphia, or Chicago, you can sign-up for the $35 a month live TV bundle right now. "To cater to them, we launched "YouTube Go". It feels a lot like flipping channels to see what's on the ol' cable box - a concept that, in this age of picking and choosing anything you want to watch on demand, seems to be fading away. That's about the middle of the pack: Sony Vue offers five concurrent streams, DirecTV Now offers two, and Sling offers between one and four streams depending on the package you purchase. You must keep in mind that the app is unstable and in the development phase, so it might close down randomly because of bugs.

Christian Oestlien, product management director at YouTube TV. He thought the channel selection was lackluster, but praised its innovative DVR abilities. And you're still getting all popular channels on cable in addition to local CBS, NBC, FOX, and ABC stations.

Since most channel numbers and names are meaningless in a digital world, YouTube TV arranges live channels by topic, starting with broadcast networks, sports, youth-oriented channels, then everything else.

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The user interface is really nice here. "You swipe up and down to channel-surf, and previews start streaming as soon as you scroll through". You can also fast forward through commercials on shows stored in your DVR. Tap the Chromecast icon, pick which TV you want the video on, and you're set. Viacom-owned channels including MTV and Comedy Central are not part of the lineup.

India is a key market for YouTube and this is why the company has introduced several features to enhance the visual experience for the Indian users in the recent past. The app basically features everything the Youtube app does, only better and cheaper. I also forgot how absolutely frightful daytime TV is.

YouTube's approach to advertising on its main service is innovative and consumer-friendly, with ads that are brief and/or skippable.

So should you sign up?

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"[The] interface is particularly slick; as you scroll, a preview of each channel's live feed slides into place at the top nearly instantly".

"It's got Chromecast support - and like everything that has Chromecast, it's super simple". "One of the great things about casting, now your phone can transform itself into a remote", says Christian Oestlien, YouTube TV's product management director.

According to Schindler, Google recently began using machine learning - a high-level artificial intelligence algorithm that mimics neural networks to train itself on a task - to build a system that can automatically classify what kind of content is being shown in videos and subsequently flag and filter out inappropriate content.

Each YouTube TV subscription comes with six accounts that get unique recommendations and personal cloud DVR storage and the ability to watch up to three streams at a time. By contrast, YouTube TV's ads reminded me more of those on other services such as Hulu. Its rivals already offer search by shows and sometimes by actors; YouTube adds topical searches, such as "aliens" or "road trips".

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