Cavaliers jerseys to have Goodyear logo next season

Following news in April that National Basketball Association jerseys can carry a corporate logo next season, the Cleveland Cavaliers has announced a partnership with Goodyear.

Eric Smallwood of Apex Marketing Group estimates that the Cavs will make around $7-10 million per year from the Goodyear logo being visible on their uniforms.

Also, as part of the arrangement, the Cavaliers and Goodyear are donating $1 million to educational programs in Cleveland and Akron public schools.

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First look at what Cavs jerseys will look like with Goodyear logos.

The Cavs are the highest profile team to have secured a deal.

"I think initially [it was hard to accept] just because growing up you're so used to seeing just the classic jersey", said Cavs shooting guard Iman Shumpert.

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While on-jersey logos are new in North American sports, they've been part of European soccer for years. "At first I wasn't taking to it or positive about it. But seeing how they're doing it, understanding why they're doing it and me, I kind of got the best of both words - I got to play in a jersey without it and I guess I'll be one of the first ones to play with it".

National Basketball Association teams are responsible for selling their own sponsorship and the patches will be about 2.5 inches square, much smaller than on European soccer jerseys, where corporate logos are the largest and most prominent part of the kit.

The move coincides with Nike taking over as the official apparel provider of uniforms. It's a deal that inspires and provides for the Cavs team and the future leaders of America that are being educated in Cleveland and Akron. The Philadelphia 76ers, Boston Celtics, Sacramento Kings and Utah Jazz all plan to wear corporate patches next season. Goodyear is growing its brand in China, where James is almost as popular as he is in the United States.

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