Forget 10 seconds, Snapchat now lets you replay messages forever (SNAP)

The ephemeral messaging app now lets users send messages for as long as they'd like (previously picture messages were limited to 10-second clips).

Over 2.5bn Snaps are created every 24 hours, and its users tend to spend around 25 to 30 minutes on average using the app each day, using it an average of 18 times or more.

The takeaway here is that Snapchat is continuing to move away from the idea of fleeting and disappearing messages, which is where the app got its start.

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There's also a new Loop tool for videos so you can decide if your Snap plays once or loops until your friend is ready to tap to the next Snap.
Now, when choosing how long you want a snap to last, the app will show "no limit" as one of the options. Snap responded with World Lenses in April, and the Street will likely want to hear that the company will remain active on the innovation front as new feature/product launches will be critical to growing the user base and engagement. Snapchat Spectacles, for example, is expected to be one of the biggest tech wearables in the coming years, and Snap's incoming original content should be something to look forward to.

At the end of 2016, a whopping 78% of USA consumers ages 18-to-24 - and 48% of those 25-to-34 - were using Snapchat By Snap's own estimate, 41% of US adults ages 18-to-34 check out Snapchat every day.

You can now also draw with emojis by tapping the doodle tool and selecting an emoji. Now when you take a photo you'll notice the editing options are along the right side of your screen vertically displayed. This will allow for the video to be played continuously until they are closed or the viewer continues through the story. Just tap the infinity icon within the timer for unlimited viewing. With looping videos, Snapchat is taking a step toward Boomerangs - Instagram's own short-form looping video format.

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The magic eraser tool in action.

This update is rolling out to all users and can be found on the Android version starting today.

In a blog post, Snapchat said that "these changes allow us to continue evolving the Snapchat service and provide a foundation for introducing even more creative tools for making fun Snaps!". Snapchat has not only introduced new ways to share your story, but there's never a boring moment with the right emoji.

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