Oreo debuts 'Firework' cookie, asks fans to create next flavor

On Monday, May 8, Firework Oreos hit stores nationwide.

Oreo has already graced us with the creation of Fireworks Oreos (aka cookies with Pop Rocks in the crème filling), but now they're coming out with yet another wacky flavor: waffle and syrup-flavored Oreos. From Swedish Fish to Peeps, Oreo's special flavors are starting to seem a little random - but hey, we're game. The company says ideas must be new and not related to past or current Oreo flavors.

New 'Firework' Oreo hits store shelves

The company will choose three finalists - who will each win $25,000 - to see their idea hit retail shelves in May 2018, before the final victor is chosen by fan vote in July.

Oreo will do a limited run of three winning options and then USA consumers will select the ultimate victor. That's a lot of money for a couple minutes of cookie musing.

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That's right, popping candy creme.

You can enter the contest using the hashtags #MyOreoCreation and #Contest on Twitter or Instagram.

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There was mixed reaction to the Firework Oreos on social media. The company had already selected the new flavor, Chili and Sour Cream, but awarded almost $6,000 to the individual who submitted the best video or animation advertisement showing it off.

Oreo is the latest brand getting in on the whole let-your-customers-invent-a-flavor trend, launching the $500,000 "My Oreo Creation" contest today to create a new cookie flavor.

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