Google Announces New Personalized Feed Experience in the Google App

Google has just pushed an intriguing update to the main Google app on iOS and Android, which introduces an overhauled feed that will show personalized news cards and information snippets of interest to the user.

Users in the United States can enjoy the updated news feed in the Google app on Android and iOS right now.

Google is following in Facebook's footsteps, with plans to redesign its popular search page on mobile phones so that you'll get something similar to the social media site's news feed.

Google is rolling out a news feed experience in its official search app, which will rival the Facebook News Feed. It will include sports highlights, news, YouTube trending videos and stories to read.

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Google is also making it super easy to learn more about specific topics you see in your feed. Basically, the fake news problem is a thing of the past as news stories come from "multiple viewpoints" and a "variety of sources", with plenty of related links provided for controversial topics to ensure you get the full, unbiased picture.

Most of the features are not new - they were a thing back when Google Now was used. Just tap on a given card in your feed or visit your Google app settings. In comparison, Feed avoids blindly surfacing the newest content.

"At a briefing Tuesday in San Francisco, the Google Team, lead by Ben Gomes, was asked several times about how these changes compared to the Facebook News Feed", Search Engine Land reported. The app can also show you content based on events you've been to or have scheduled.

"These new notices will inform users automatically if they may be at risk", Google said in a blog post, "enabling them to make informed decisions to keep their information safe, and will make it easier to test and develop apps for developers".

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Users will also be able to follow topics that interest them.

Google Now is dead, long live... the feed.

For example, if you book a flight to Hong Kong through Google Flights, the updated feed may start showing you interesting things to do in the area. It would be a shame to lose those features, but Google's machine learning interests have clearly shifted elsewhere. You can also tap on a header to exit the feed and search as usual. In addition to regular search results, a card explaining the TV show pops up in the feed with a "Follow" button.

The idea is to make the feed "an extension of Google search", said Shashidhar Thakur, vice president of search, in a presentation to reporters earlier this week.

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