Dove apologizes for controversial ad campaign amid social media backlash

A Facebook ad by Dove that aimed to represent "women of color thoughtfully" quickly disappeared this weekend after it instead incurred intense social media backlash.

The ad has since been deleted.

She then removes her T-shirt to reveal an Asian woman.

Dove, a skincare brand, released an apology via Twitter and Facebook for an ad that sparked controversy for being racist.

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The images were shared by make up artist "Naythemua", who commented on her post: "What does America tell black people. that we are judged by the color of our skin and that includes what is considered attractive in this country. they believe lighter representations should be at the forefront. and that the darker you are the less attractive".

Some Facebook users seemed to be spilt on the subject.

Others on social media have used the incident to spread the word about black-owned beauty businesses (that won't use their advertising budgets to portray marginalized people as "dirty", or the "before" stage of a beauty makeover).

Dove also issued a longer statement on Facebook, adding that it is "committed to representing the beauty of diversity".

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"This is gross. You think people of color can just wash away their melanin and become white?"Another Facebook user, Angela Reinders, commented".

Dove at the time clarified the ad's intent in a statement from its PR team. In 2011, a controversial ad showed three women standing in front of a wall designated in "before" and "after".

Dove said in a statement to Gawker, "All three women are meant to demonstrate the "after" product benefit".

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