Cyber Monday expected to be largest shopping day in United States history

"We come Black Friday shopping every year", says Melissa Holdaway.

However, the one-day shopping frenzy at malls and stores following American Thanksgiving may be on the decline as some consumers and retailers start to shun the tradition by either opting out entirely or turning to internet shopping instead.

Online fashion retailer ModCloth, for example, announced this year that its website would shut down on Black Friday and the company would donate US$5 million worth of merchandise to a non-profit organization.

Once fringe activist movements like Buy Nothing Day - an anti-consumerism protest held on the same day as Black Friday - have seeped into the mainstream as more people embrace minimalism and choose conscious consumption.

"On both Thanksgiving and Black Friday, the gap between mobile traffic and revenue is closing", Mericle added. Overall, $33.26 billion have been spent online from November 1 to November 23, a 17.9% increase over the same period previous year. That's an increase of 18.4 percent compared with a year ago.

Читайте также: Gujarat Election 2017: Hardik Patel To Support Congress

The real victor so far this season is mobile. Shoppers placed 48% more orders on smartphones on Thanksgiving this year over last, surpassing computers for the first time ever, according to Salesforce. "Retailers know this is where the audience is now and are delivering better experiences", Mickey Mericle, vice president, marketing and customer insights at Adobe, wrote to Retail Dive.

So in what amounts to a preview of my game of the year post that will go up some time next month, I've collected the best deals on the year's best games from a variety of retailers and digital storefronts.

So whether you fearless the malls and stores or decide to click your way through your shopping list, have fun and good luck with the discounts.

The sales are pretty big.

The entire Black Friday weekend could ring up close to $20 billion in sales across all channels, Adobe projected.

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