Would you kick your smoking habit for six extra vacation days?

Employees used to think it was unfair that smokers "spend about 15 minutes each for a cigarette break", he told CNNMoney. To balance the scales, executives made a decision to offer six additional days of vacation to the roughly 70 precent of its employees who followed a smoke-free lifestyle.

A marketing company in Tokyo is awarding a novel perk to its non-puffing employees: an extra week's holiday for nonsmokers.

In September, Piala's CEO announced that employees who did not smoke would receive six extra vacation days per year, The New York Times reports. Despite the time the smokers were away from work, everyone left the office for the night at the same time.

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"In the United Kingdom, 70% of smokers actively want to quit so there's definitely an opportunity for companies to deliver cost-effective solutions that help them achieve their goals".

Furthermore, the company's CEO, Takao Asuka, told Kyodo News that he hopes it will prompt those employees who do smoke to quit, saying he hopes "to encourage employees to quit smoking through incentives rather than penalties or coercion".

According to the World Health Organisation, 21.7 percent of Japanese adults smoke with the figure being higher among males and older generations. Smoking remains part of the culture and work environment in Japan, where it is common for companies to provide designated rooms for employees to smoke indoors.

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Naturally, the resentment among the non-smokers grew as the company's head office is on the 29th floor of an office block in the Ebisu district of Tokyo. And though many companies offer some sort of incentive to kick the butts for health and insurance reasons, at Piala, it's all about fairness. Many workplaces, along with bars and restaurants, still have smoking rooms.

Japan lags behind other developed nations in terms of smoke-free policies and the social pressure to quit is less intense.

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